Creative technology

Four chickens in suits in a bare workshop around a workbench full of cables, a camera and a turntable. One solders, one holds up a cable, two watch.
AI image

We research and build things that have never been built. A Roblox game against online groomers, a car that plays a vinyl record, robots that see whether a child finished their vegetables.

Usually for a campaign. Agencies like VML and LDV United bring us in. Sometimes we help come up with the idea, as with OK Groomer and Lunch Buddies. Sometimes they bring the idea and we work out how to build it.

For Lunch Buddies we reverse engineered three robots. We intercepted their MQTT messages, drove them ourselves and trained our own model to check the plates.

Thought up and built

A playground from the game OK Groomer. Characters from the Roblox game OK Groomer.

OK Groomer

A Roblox game that teaches children to recognise online groomers. Webby 2024 Honoree.

Client
Child Focus
Our role
Co-created it and took it further creatively.
With
Wunderman Thompson/VML
Year
2023
See the case
A red MX-5 drifts on the record, with a waveform on a laptop in front. The giant vinyl record from above, with the car on it.

Sound of tomorrow

A car drove over a giant vinyl record.

Client
Mazda MX-5 and Tomorrowland
Our role
Built the campaign site with a DJ mixing panel.
With
VML (then These Days). MoJuice did the IR tracking.
Year
2016
See the case
The three Lunch Buddies in a Lunch Garden restaurant: Bob and Elly in front, purple Pol in the middle, each with one eye on the screen in its head. Elly, Pol and Bob side by side on a green background, with their names on their bibs.

Lunch Buddies

Three robots that see whether a child finished their vegetables. We took them over.

Client
Lunch Garden
Our role
Helped think it up and built it, as developer and creative technologist: the concept, what the robot could do, the reverse engineering, the web app on the tablet and the ML model.
With
VML, then Wunderman Thompson. Robots by Zora Robotics.
Year
2019
See the case

Also built

Miles for the MissingChild FocusVMLTurns Strava into a search network for missing children. Gold at Creative Belgium 2026.
Lunar StrikeCognition EuropeTeaser site for a game: your oxygen drops if you scroll too fast2025
Keep Hope AliveChild FocusVML BelgiumPortraits of missing children that stay visible as long as people visit the site2022
Elon's toiletStop DarmkankerLDV United, HeyoliScroll site from Earth to Mars for Musk’s 50th: land on Mars and stool tests2021
Manta: The GameOpelLDV UnitedRetro racing game in the browser, a yellow Manta through a neon city
Framerate FestMicrosoft NetherlandsThese DaysHTML5 contest inside a 300×300 pixel box2011

Something that does not exist yet?

  1. Mail your question or your brief to hello@hyperchicken.be. Half-baked is fine.
  2. You talk to the people who build it. There is no one in between.
  3. We tell you what we would do and what it costs: . That depends on your question.
Mail us