Lunch Buddies

The three Lunch Buddies in a Lunch Garden restaurant: Bob and Elly in front, purple Pol in the middle, each with one eye on the screen in its head.

Three robots for Lunch Garden that drove around the restaurants. We took over the robot and drove it with our own web app, and a model we trained decided whether the plate was empty.

Client
Lunch Garden
Our role
Helped think it up and built it, as developer and creative technologist: the concept, what the robot could do, the reverse engineering, the web app on the tablet and the ML model.
With
VML, then Wunderman Thompson. Robots by Zora Robotics.
Year
2019
Made with
MQTT, a web app in kiosk mode, our own ML model

The idea

Kids and vegetables can be a struggle. So Lunch Garden had three robots drive around in Bonheiden, Bierges and Wilrijk: Pol Buikje-Vol, Bob Alles-Op and Elly Toutfini.

Show the robot an empty plate and you get a little gift: a QR code on the screen, to pick up at the till. An experiment, started on 19 December 2019.

Sketch of how it worked: the robot got its orders via MQTT, we read along and drove it ourselves. Our web app on the tablet takes the photos and lets our model decide. The robot and the message names are schematic.

Our part

Three robots without their costumes yet. One of us drives one from a tablet.
During testing, without the costumes.

A web platform in kiosk mode on the tablet in its head drives it. It turns on the camera, checks a few photos with an ML model we trained ourselves, and completes the flow: a little gift, or try again.

Wunderman Thompson, now VML, made the campaign for Lunch Garden. We helped shape the concept and what the robot could do, as developer and creative technologist.

The video

Watch the video
Video: VML Belgium on YouTube, in English. VML and Lunch Garden hold the rights.
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