A site for Child Focus that keeps children who have been missing for a long time visible. The more people visit their page, the further their face is drawn.
Keep Hope Alive
- Client
- Child Focus
- Our role
- Built the site, with creative input on the drawing.
- With
- VML Belgium, then Wunderman Thompson. The idea is theirs.
- Year
- 2022
- Made with
- Kirby, PHP, JS, SCSS
- Live
- keephopealive.be
The idea
Old missing-person posters go unnoticed. They still hang there, but nobody really looks anymore. The campaign brought them back to life: each child got their own page with their story, and a drawing of their face that breathes.
That drawing depends on the visitors. The more people look, the further the face is drawn. When few come, you see little of the face. So come back often, so they are not forgotten.
Take a look
The faces are on keephopealive.be, not here. Every visit there draws further.
Wunderman Thompson came up with the campaign for Child Focus. We built the site and helped think through the drawing. It won gold at Creative Belgium 2023.
Mail your question or your brief to hello@hyperchicken.be.