Elon's toilet

The start of elonstoilet.com: above the clouds a small rocket stands ready, with a Launch button and a request to turn the sound on.
Image: elonstoilet.com, 2021.

A scroll site from earth to Mars, for Elon Musk's 50th birthday. Stop Darmkanker gave him a toilet on Mars, and a few stool tests.

Client
Stop Darmkanker
Our role
Creative tech in the brainstorms, and the backend.
With
LDV United (agency). Heyoli (front-end).
Year
2021
Made with
jQuery, GSAP, ScrollMagic (Heyoli's front-end)
Live
elonstoilet.hatch.chick.li

The campaign

Stop Darmkanker wants you to get your stool tested from 50. On 28 June 2021, Elon Musk turned 50.

So he got 10 square feet of land on Mars, officially named Elon's Toilet, with the certificate, a few stool tests and a letter. If he ever goes to Mars, the toilet follows.

Luc Colemont of Stop Darmkanker tweeted the link to the site, with #dothetest. Influencers shared the call, and so did the Tesla Owners Club Belgium.

“Our gift is meant as a playful stunt, but bowel cancer is no laughing matter.”

Luc Colemont, Stop Darmkanker, in VRT NWS, translated from Dutch. According to him, ten people in Belgium die of bowel cancer every day, and caught early, the chance of a cure is over 90 percent.

To Mars

The site starts on earth, above the clouds. You press Launch and scroll up. The rocket climbs, the distance counts down at the bottom, and along the way one stage after another drops off.

On the way up, the site tells the story: David Bowie asking if there is life on Mars, the certificate, the 50, what you should know about bowel cancer. “It’s not rocket science.” On Mars stands the toilet, with one last message for Elon: “Do The Test and spread the word.”

Sketch of how the site works: you scroll up, from earth to Mars. At set scroll positions a stage drops off and the next scene starts, and the counter at the bottom counts down the distance. The rocket in cross-section is a picture, not a real rocket.
Halfway through elonstoilet.com: the rocket in space, the certificate for the land on Mars, and the line that they bought 10 square feet of Mars.
Image: elonstoilet.com, 2021, for Stop Darmkanker and LDV United.
To Mars

Who did what

LDV United came up with the campaign for Stop Darmkanker. Heyoli built the front-end. We sat at the table in the brainstorms, as creative tech, and built the backend.

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