Sound of tomorrow

The giant vinyl record from above, with the car on it.
Image from the 2016 campaign.

An MX-5 drifted a song onto a giant vinyl record. We built the contest around it: the faster you recognized the song, the better the prize.

Client
Mazda and Tomorrowland
Our role
Built the campaign site with a DJ mixer, in three languages, as Hyperchicken x These Days.
With
These Days (now VML). Stunt: MoJuice, with Jan Wouters and DJ Licious.
Year
2016

The record

The song lay on the record as a spiral, and the MX-5 was the needle. Eight infrared cameras tracked it. If it strayed from the groove, the record scratched.

Sketch of the setup from above: the MX-5 in the groove, the eight cameras around it and the camera car. The waveform is drawn, not the real song. The logo in the middle is the campaign's.

On set

The drift on set, without sound.
The camera car with its crane behind the red MX-5, in a dark hall with red light poles.
The camera car's crane hangs next to the MX-5, among tripods and people in the fog.
The crew stands by the MX-5 on the white circle lines, with red light poles all around.
From the open boot of the camera car: monitors, and the crane above the set.
An operator behind a screen, with the MX-5 further off in the fog.

Photos and video: Hyperchicken, on set in 2016.

Name that song

The MX-5 drifted the song three times. With the mixer you set the sound channels, so the song was easier to recognize. Those channels are gone. Now you play with the hints the site itself gave.

  1. Drift 1

    Full Option DJ Experience

    No hint.

  2. Drift 2

    Dreamville Easy Tent Experience

    “Didn’t recognize this music track of Lost Frequencies?”

  3. Drift 3

    Tomorrowland Day Experience

    “In reality, this song of Lost Frequencies topped the charts in over 10 countries.”

The game on soundoftomorrow.be in 2016: the MX-5 with bright headlights, drifts 1 to 3 with their prizes at the top, and at the bottom the mixer with Sound Master, Drift Fader and Ambient Pitch, and the field to type the song.
The game as it was online in 2016. The sound channels behind the mixer are gone.

The answer: Reality, by Lost Frequencies.

Making of

Watch the making-of
Video: Mazda Belgium on YouTube, 2016. Mazda holds the rights. The video only loads when you press play.
More work Elon's toilet 

Mail your question or your brief to hello@hyperchicken.be. Half finished is fine.

Mail us